Cultural Olympics
London 2012 will integrate the cultural aspects of the Olympic and Paralympic Games into a single cultural programme, while taking the opportunity to showcase the increasingly vibrant disability arts movement.
Legacy
The Cultural Olympiad will:
- inspire and involve the widest range of London and UK-wide communities
- generate sustainable long-term benefits to our cultural life
- create outstanding moments of creative excellence across the full range of performing arts and creative industries
- connect future generations with the UK’s artistic communities and with their peers around the world
- promote contemporary London as a major world cultural capital
- drive tourism and inward investment and use the creative industries to boost economic regeneration
- embrace the Olympic movement values of ‘excellence, respect and friendship’ and the Paralympic movement vision to ‘empower, achieve, inspire’.
Our values
The Cultural Olympiad is for everyone. It will:
- celebrate London and the whole of the UK welcoming the world – our unique internationalism, cultural diversity, sharing and understanding
- inspire and involve young people
- generate a positive legacy – for example through cultural and sports participation, audience development, cultural skills, capacity building, urban regeneration, tourism and social cohesion and international links.
Our themes
The Cultural Olympiad will also reflect and support a number of themes. It will:
- bring together culture and sport
- encourage audiences to take part
- animate and humanise public spaces – through street theatre, public art, circus skills, live big screen sites
- use culture and sport to raise issues of environmental sustainability, health and wellbeing
- honour and share the values of the Olympic and Paralympic Games
- ignite cutting edge collaborations and innovation between communities and cultural sectors
- enhance the learning, skills and personal development of young people by linking with our education programmes.
