The Tourism Growth Strategy
The Tourism Growth Strategy looks forward 15 years and sets out a vision for the future as follows,
‘Luton and Bedfordshire will be recognised as places that have changed for the better. They will be known for their professionalism in hosting business visitors and in exploiting their location. Visitors will enjoy the variety of town and country, world-class attractions and events and their increased spending will support good quality local employment.’
It proposes a staged approach to development and promotion and identifies the types of visitors we should focus on. It recommends how we should organise ourselves and will be accompanied by a practical Action Plan. Considerable research and consultation has already taken place but we are now inviting you to review this document and the consultation questions and give us your feedback.
There are several reasons for taking tourism in Bedfordshire seriously. It is an industry that already supports over 9,000 jobs, and the level of planned investment and the opportunities identified in this strategy mean that many more jobs can be created. The opportunity is enormous, but so is the challenge. We hope you will support this initiative and be enthusiastic in your response.
