Freya Active
Freya Active become Official Partner to England Netball
England Netball is delighted to announce that sportswear brand Freya Active have become official partners. The UK’s leading sports bra brand, Freya Active has revealed that they were honoured to be approached by England Netball to become an official partner.
Following recent successes on the court for the England squad, including the fabulous World Netball Series victory in November, we are delighted to welcome and work alongside such a well-known brand. Freya Active will be titled ‘Official Sports Bra Supplier’ and will sponsor the Senior National squads and the Superleague squads. Moreover, Freya Active will be given presence at all England Netball events, will feature on the England Netball Squad kit and will also be involved in the hugely successful Back to Netball scheme.
Joanna Adams, Head of Marketing and Commercial at England Netball said; “We’re very excited to have Freya Active on board. They are an established sports brand with great presence so we can’t wait to see how the partnership develops. England Netball has a number of key events taking place in the future, with the Commonwealth Games and World Netball Championships so we believe there is going to be increased loyalty for the sport as well as new interest.”
Since Freya launched its sportswear arm in 2008, Freya Active has gone from strength to strength offering innovative non compression, bust separation sports bras with unrivalled fit, support and comfort up to an H cup. Freya Active believes in the importance of wearing a sports bra during exercise and hope that partnering with England Netball will help educate consumers about the importance of maintaining good breast health during sport.
Ann Marie Manley, Head of Marketing at Freya Active added: “In order to perform well in sport and exercise, sports bras are incredibly important and we are working incredibly hard to get this message across. We are absolutely thrilled to have partnered with England Netball. Netball is energetic, edgy and feminine so it is a great match for Freya Active. The England Netball Squad are absolutely fantastic and the sport does not always get the recognition it deserves so we are really looking forward to working with them in order to raise their profile as well as our own.”
For more information about Freya Active visit www.freyalingerie.com